With our experience and our passion for fashion and for beauty, CHAGOURI GROUP is positioning itself today as a new player in the middle east, in Asia and in Europe.
The adventure began in 2018 with the creation of BAHAE brand whose core business is to combine luxury, tradition and beauty.
Our products are distinguished by our will to highlight the know-how of our craftsmen, and to highlight our customers with unique garments pieces and also to reveal their beauty with our cosmetics “safe”.
Today the group enjoys a strategic location in the heart of Sharjah at Hamriyah Free Zone, one of the most dynamic free zones in the United Arab Emirates, also in the heart of Tangier (Morocco) & of Paris (France) soon.
Our team is dispatched between the United Arab Emirates, Morocco & France. Our mission is to meet the expectations of our customers, and of our partners around the world.
“Fruit of the will of our late father Lhaj CHAGOUR, we are proud to have created, Chagouri Group, a family business specialized in the fields of luxury garments and cosmetics.
Our unique know-how, our knowledge of the region as well as our corporate culture based on trust and respect make us today a reference in luxury in the Middle East".
Soufia & Fatima-Zahra CHAGOURI

The fashion industry is known for its constant evolution and the need to follow trends.
Our know-how revolves around luxury while respecting tradition.
Each piece of our collection is handmade designed by our artisans, with high quality materials so that our customers live a unique experience.
Thanks to many years of professional experience in the most renowned French cosmetic groups, the CHAGOURI Group team was able to acquire a global vision on all stages of development, of production and of marketing of a cosmetic product in the strict compliance with the quality standards.
Our “safe” beauty and skincare brands are designed on the basis of innovation, product quality and requirements of our target markets.

CHAGOURI Group brands
For women, men and children. Our artisans are experts in sewing, gold embroidery and in beadwork. This unique know-how makes each piece a real masterpiece. Our luxury Moroccan caftans and our traditional tailor-made outfits are now sold in selected stores.

Founded in 2019

Founded in 2019
For women, men and children, our slippers and our luxury mules are entirely handmade. They are made of genuine leather with noble materials such as gold thread, cultured pearls and Swarovski crystals.
Our brand of cosmetics aims to combine high technology and efficiency while favoring the use of "Safe" ingredients for the skin. Our brand will be aimed to women, men and children. The range will be preventive, protective and repairing of the various aggressions undergone by the skin. Our products can be used in skincare routine at home or in the beauty institutes.

Made in France
Coming soon
Our team is at your disposal to answer all your questions
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